For sport India has to be the last huge market and possibly the biggest opportunity on the planet today.
The headlines are overwhelming:
• High growth economy, rapid rise of middle class with disposable income and leisure time
• Rapid growth in TV households driving interest and value in sports content
• Potent mix in the public consciousness of sport and bollywood glamour attracting a male and female audience
• Rapid growth in advertising as local and international companies target this lucrative, underdeveloped market.
Multiply these together and you get huge prospects for sports TV rights and marketing. The predictions are born out by figures from recent years with the sponsorship market estimated at $250m per year, TV rights worth over $350m per year and both growing fast.
These opportunities are presented in the Business of Sport in India intelligence report from SportBusiness. Drawing on extensive expertise from within and outside the India, this comprehensive resource will be invaluable for those looking to expand in this rapidly emerging market.
Not just cricket.
Anyone with even a passing knowledge of Indian sport knows that much of the money in sport is based on a huge national passion for cricket. The launch of the Indian Premier League, a new Twenty20 tournament was a massive boost to the amount of revenue spent around sport as well as an instant global phenomenon.
However, were cricket to be the only game in town the prospects for the market wouldn’t be as enticing. Recent months have witnessed a number of developments that suggest that other sports are starting to become serious proposition.
Formula 1 has seen a huge surge of interest following Vijay Mallya’s creation of the Force India team. Golf and tennis, both aspirational sports for the middle class, are enjoying record levels of success. Perhaps most interesting of all, football is starting to achieve real traction with TV audiences turning on in ever greater numbers for international leagues and competitions.
There are also some major events in the calendar which look set to have a transforming effect on sport in India. Delhi will play host to the Commonwealth Games in 2010 and India will stage part of the ICC Cricket World Cup in 2011. The race is also on to bring F1 to the country which will almost certainly see the creation of a new circuit which together with historic investment in stadia by cricket and football will drive opportunities here too.
Who should buy India: Opportunities in the Business of Sport?
The Indian market presents a tantalising prospect for organisations across the business of sport including:
• Local and international brands looking for ways to build their share of a huge consumer market
• Sports federations hoping to boost participation and grow commercial revenues
• Event and tour organisers seeking new destinations for sport
• Agencies and sport professional services aiming to grow internationally
• Stadium architects and contractors wanting to explore new opportunities.
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