Friday, 23 October 2009

Innovations (Desi Sports+glam+marketing)

Few years back, a Pakistan team played two roll ball Test matches against India. The Roll Ball Federation of India invited the Pakistan team to play two Tests as part of its effort to popularise the sport, which is a combination of basketball, handball, netball and skating.
The first Test was played at Pune, the birthplace of the game, and the second at Delhi. The game, which was formulated three years ago by a Pune-based physical training instructor, Raju Dabhade, has gained popularity not only in Asia but also in Europe and the USA.

The federation made concerted efforts in taking the game to the common man by conducting four National championships in various age-groups.
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Roll Ball = F(basketball, handball, netball and skating).

Going by the same nature, why dont we introduce:
1. "Gilli-Danda"?
2. Marble games: "Chonch", "Kot-Batip"....
How about a "Danda Cam" in "Gilli Danda"?
How about a "Goti-Cam" on the "shooting marble"?
Add a D/N version, few brand embassedors together with ESPN-Star Coverage and you have "innovations".

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