MUMBAI: Network 18 Group’s sport marketing arm Sport 18 plans to create a chapter a year for its Cyclothon and have 12 Cyclothon events in a year by 2012 for the property that was launched in October last year in Bangalore.
Besides, Sport 18 also looks after the TV production for all the three Procam International promoted marathons namely Mumbai, Delhi and Bangalore marathons.
Sport 18 operates in the vertical of rights management, sports sponsorship and sales management, sponsor servicing, international representation, sports broadcasting and production and sports consultancy. The company is also involved in a research and consultancy especially in motorsports.
Talking about the industry trends, Menon feels that brands’ have changed their attitude towards non-cricket sports, giving example of Aircel, which is sponsoring PGTI, “Our clients have been fantastic. Aircel has been extremely supportive and I think they clearly see a market for themselves there (Golf),” he affirmed.
So going forward do you believe that brands will start assigning marketing budgets specifically for sports related marketing activities? “That’s the indicator; look at the kind of money that has flowed into IPL some 3,000-4,000 crores (Rs 30-40 billion) has come into IPL alone,” Menon avers
No comments:
Post a Comment