Cricket is not just the game but an event............

In India, ipl cricket is much more than simple contest bat and ball - it is event of mouj and masti packaged, promoted and presented aggessively. For devoted fans, cricket matches of T-20 kind deliver so much excitement to them. During ipl the atmosphere of ground was amazing at all the time. The involvement of bollywood celebrities also increases huge viewership of ipl cricket. Dinnertime start for cricket game is one of the change introduced by the ipl. For cricket fans, T-20 is huge party, they arrive wearing team jerseys, wave flags, raising posters and slogans, responted to the DJ and quickly covered by camera enhence their cricket spirit and entertain them lot. The entire atmosphere is utterly corporate, there is money in the merchandise, in team flags and cheersticks, and food stalls and liquor.Even cheerleaders, who sway crazily to the music, are meant to display the commersial logo on their dress and promote to their teams.There is hard , tough cricket in the middle but beyond the boundary, commerce rules.

Today cricket is not the just game but an event that is carefully planned, promoted aggressively and presented with style. Some people feels that commercialisation diminshes the purity of sports and injures the spirit of cricket but I think it's not because cricket is only sport in india in which coporate sector is too much involve and for this there is fund flow and truly speaking every sports need money to cope with the time. Games need money to meet the new standard, for hiring new teconology, infrastructure development and many more . One of the main reason for the non development in other sports is this only. Acc. to marketing department the potential of ODIs is also immense. It has a big role to play in spreading the popularity of game.They said that ODIs is safe in india, " we have data to show that whenever india plays at home against quality teams, the interestis always high," said Abhishek Verma, of marketing and communications.

Few days ago we have news that the future of the 50 format will be at stake. Neo sports the company that holds the T.V. right for all cricket played in india - " so it's a wrong assumption that interest in one -day cricket is fading . Even in the Champions Trophy, india's matches against Pakistan and Austrlia got good viewership". IN india cricket is loved by people and it will derive something much more than entertainment.