Tuesday 30 March 2010

Bhag MILKHA Bhag.....movie on Legendary Athlete




Legendary athlete Milkha Singh's inspiring life - the triumphant spirit of the man and his tale of winning the world despite daunting odds - will soon be seen on the silver screen.

"Rang De Basanti" fame filmmaker Rakeysh Omparkash Mehra is all set to make a film "Bhag Milkha Bhag,” recounting the stimulating story of Milkha Singh, who is popularly known as Flying Sikh all across the world.

'Bhag Milkha Bhag' is not about any particular sport, trophies or medals, but it is about the fire that Milkha Singh had. I just want to spread this fire across the world and want people to learn from it.
"Now I am very happy and I have charged only one rupee from them. I just want others to extract motivation out of the movie. They should believe in themselves: if a village boy like me can win laurels for the country with meagre resources and virtually no support, why can't anyone else?" said Singh.
The movie will be shot at various locales in India besides in Japan, Pakistan and some European countries.

Mehra is very meticulously choosing his team to give the film the perfect touch. Joshi is writing the screenplay of the film.

Joshi said: "I have met Milkha Singh many times in the last few months in connection with this new project. We have to do a lot of homework as we are aiming to tell a story of a man who rose from nowhere and attained various benchmarks in athletics in a cricket-obsessed country."

Wednesday 24 March 2010

IPL on Mobile Phones – 7,00,000 videos viewed by Users

IPL heat is on and July Systems, which launched the MIX toll free number 08 123 123 123 enabling users to get ball by ball updates, action replays, scorecards etc reports some interesting statistics from the last 12 days of IPL.

The company reports that in the last 12 days, 7,00,000 IPL videos were watched by users – translating into just over 2000 hours of videos downloaded and viewed by users on their mobile phone.

Through this service, launched on July Systems’s MIX platform, cricket-fans nationwide and beyond, now enjoy live ball-by-ball updates, action replays, video scorecards, cheerleader videos etc on their mobile phone.

Majority of the users access the IPL on basic GPRS mobile phones and there is a clear leader when it comes to choice of phones being used to watch the IPL; with Nokia accounting for 65%, followed by Samsung, LG, BlackBerry and Sony Ericsson accounting for 30%.

By delivering the IPL across all telecom operators and on more than 6,852 different web enabled (GPRS enabled) handsets, including those that do not have multimedia and video capabilities. IPL on MIX is now available to a dramatically larger demographic, who may not be able to afford a Television set or cable TV, but have all come to depend on their mobile phones.

Tuesday 23 March 2010

Afridi set to become T20 captain

Pakistan all-rounder Shahid Afridi is set to take over as captain of the team for the ICC World Twenty20.

Afridi, who was penalised three million Pakistani rupees has apparently been informed by a senior PCB official that Board chairman Ijaz Butt would meet him an hour before a Twenty20 match at the Gaddafi Stadium to mark Pakistan Day, The News reported.

Earlier some reports had suggested that Butt was considering seniors Abdul Razzaq, Misbah-ul-Haq and Salman Butt for captaincy but the PCB boss might have zeroed in on Afridi given his exceptional Twenty20 record.

The leg-spinning all-rounder was Man of the Series in the first edition of the ICC World Twenty20 in England and had bagged Man of the Match awards in the semi-final and final in Pakistan’s successful campaign in England in 2009.

Afridi told 'The News' that it would be a ‘big honour’ for him if he were asked to lead the team. “I am not thinking about it at this time but if I am made captain then I have a clear mind on what I want to do and how I can successfully manage the team.”

The final call is expected some time later today.

Latest men's world golf rankings

Latest men's world golf rankings has been released according to the release

1 Tiger Woods 11.69pts,

2 Steve Stricker 7.87,

3 Phil Mickelson 7.33,

4 Lee Westwood 6.82,

5 Paul Casey 6.38,

6 Jim Furyk 6.25,

7 Ian Poulter 6.12,

8 Martin Kaymer 5.46,

9 Ernie Els 5.15,

10 Padraig Harrington 4.95,

Tiger Woods has been World Number One for the last 250 weeks and for a total of 592 weeks in his career.

Monday 22 March 2010

IPL brand value doubles to $4.13 bn

Quickfire cricket format Indian Premier League's (IPL) brand value has more than doubled to $4.13 billion (over Rs 18,000 crore), while 'Chennai Super Kings' has emerged the most valued franchise this year, says a study.

Ranked fourth last year, Chennai Super Kings led by M S Dhoni has moved to number one with a valuation of $48.4 million, followed by Shahrukh Khan-owned Kolkata Knight Riders ($46 million) and Shilpa Shetty's Rajasthan Royals ($45.2 million).
The valuation of teams pale in comparison to the IPL brand itself, which has more than doubled from last year's $2.01 billion.

"The IPL brand alone has risen significantly from the previous year's valuation providing tremendous economic value to its owner BCCI," according to brand valuation consultancy Brand Finance.

"In comparison to international benchmarks for sporting business' such as EPL (English Premier League) which is valued at $12 billion, the IPL juggernaut, in a short span of 3 years, is valued at $4 billion and has the potential to grow further," said Unni Krishnan, managing director, Brand Finance India.

"A huge amount of Intellectual property is being created by the complete IPL ecosystem which was sustained despite last year's difficult economic conditions. This demonstrates the exponential value of IPL and the Brand potential in a cricket loving country like India and other global cricketing countries," Brand Finance said in a release.

The individual franchisees have also seen a fair amount of uplift in value since last year.

Vijay Mallya-promoted Royal Challengers Bangalore is ranked fourth this year with a valuation of $41.9 million and is followed by Nita Ambani-owned Mumbai Indians ($40.8 million), Delhi Daredevils ($40.5 million), Kings XI Punjab ($36.1 million) and Hyderabad Deccan Chargers at the bottom with a valuation of $34.4 million.

Saturday 20 March 2010

www.bhadas4media.com

खेलेगा हर कोई, जीतेगी दिल्ली
Saturday, 20 March 2010 17:21 B4M भड़ास4मीडिया - सभा-संगत

दिल्ली विश्वविद्यालय के श्री गुरू तेगबहादुर खालसा कालेज के ‘‘स्पोर्टस इकानामिक्स एण्ड मार्केटिंग’’ और ‘‘वेब पत्रकारिता’’ के विद्यार्थियों द्वारा एक दिवसीय खेल उत्सव ‘‘जोश’’ का आयोजन किया गया। इस उत्सव में खेल प्रतियोगिता व संगोष्ठी का भी आयोजन किया गया।
संगोष्ठी का विषय राष्ट्रमंडल खेल से संबंधित था- ‘‘खेलेगा हर कोई, जीतेगी दिल्ली’’। कार्यक्रम के मुख्य अतिथि वरिष्ठ पत्रकार एवं सीएनईबी चैनल के सी.ई.ओ. श्री राहुल देव थे। उन्होंने देश के विकास में खेलों की उपयोगिता पर बात करते हुए कहा कि आज जरूरत इस बात की है कि जिस कोर्स को खालसा कालेज ने शुरू किया है उसे ज्यादा से ज्यादा कालेजों द्वारा अनुसरण किया जाए। साथ ही यह भी जरूरी है कि जो आधारभूत ढांचा राष्ट्रमंडल खेलों के लिए तैयार किया जा रहा है उसका बेहतर उपयोग इन खेलों के बाद भी होता रहे तभी देश के विकास में इसकी सार्थक भूमिका होगी। वह अस्थायी विकास का साधन बनकर न रह जाए।
अन्य वक्ताओं में ईएसपीएन के सौमित्र बोस ने नए पाठ्यक्रम शुरू करने पर खालसा कालेज को बधाई देते हुए कहा कि आज खेलों पर आधारित पाठयक्रम की अत्यंत आवश्यकता है। यह बड़ी खुशी की बात है कि खालसा कालेज देश का ऐसा पहला कालेज है जिसने खेल और बाजार के संबंधों को पहचाना।
राष्ट्रमंडल के सलाहकार समिति के सदस्य अविनाश सिंह ने खेल और विकास के आपसी संबंधों पर चर्चा करते हुए कहा कि खेल के एक आयोजन से किसी भी शहर, देश के आर्थिक परिदृश्य में बहुत बदलाव आता है। जिस तरह से आइ.पीएल के आगमन से खेलों का आर्थिक परिदृश्य बहुत उपर चला गया है। पैट्रोलियम मंत्रालय के अखिलेश झा ने खेल के वित्तीय पक्ष को उजागर करते हुए कहा कि खेलों में वित्तीय आडिट के साथ सामाजिक आडिट होना भी बहुत जरूरी है, तभी खेल अधिकारियों की जवाबदेही तय होगी।
कोर्स डेवलपर एवम स्पोर्टस एंकर अर्जुन जे. चौधरी ने कालेज प्रधानाचार्य डा. जसविंदर सिंह की सार्थक भूमिका को सराहते हुए कहा कि नए विचार को पाजिटिव रुख अपनाना ही आधी सफलता हो जाती है। कोर्स के सफल होने के पीछे प्रशासन की सकारात्मक सोच बहुत जरूरी है। उन्होंने खेल और मीडिया के आपसी मजबूत संबंधों पर भी प्रकाश डाला। साथ ही उन्होंने यह भी कहा कि खेल के विकास में विज्ञापन की महत्वपूर्ण भूमिका रहती है और खेलों में पैसा तभी आता है। धन्यवाद ज्ञापन पाठयक्रम समन्वयक डा. स्मिता मिश्र ने करते हुए कहा कि आज शिक्षा को परम्परागत विषयों से आगे बढ़ाने की जरूरत है। प्रतियोगिताओं में जंकयार्ड वार्स,स्पोर्ट्स क्विज, स्पोर्टस पायट्री, बास्केटबाल, क्लिक ए पिक, आर्म रेसलिंग जैसे रोचक इवेंट आयोजित किए जिसमें भारी संख्या में विद्यार्थियों ने ‘‘जोश’’ में बढ़चढ़ कर भाग लिया।

Saturday 6 March 2010

sports fest josh at Khalsa college




Cheif guest-Rahul Dev(CNEB)
Prof Avinash Singh(CWG2010)
Akhilesh Jha(Minstry Of Petrolium)
Saumitra Bose(ESPN)
Arjun J Chaudhuri(CourseDeveloper)



Josh --Come Out and Play organized in Khalsa College
Sports and Economics Marketing and Web Journalism Department of S.G.T.B Khalsa college , Delhi University organized a sports event- “ Josh- come out and play” at the college premises with Mr. Rahul Dev, C.E.O – CNEB as the chief guest.Sh Rahul Dev said that Commonweath games is brought a new horizon to Indian Games. but the good work should not be stopped after CWG 2010.He put an emphasis on the need to use the infrastructure in the right direction with good planning and strategies after the CWG 2010.Prof Avinash Singh ( Advisor of CWG2010) underlined the changing scenerio of Indian sports after the happening of IPL .IPL and Commonwealth Games have great impact on Indian economy. He emphasized on the importance of sports marketing in the ever- changing and advancing society, and the revenue it generates. Mr. Saumitra Bose ( Head of digital media,ESPN mobile) throws the light on importance of digital media in sports economics. where we have the media in our pocket with the advancement of technologies. Mr. Arjun J Chaudhari (TV sports Anchor )said that there is a great need of sports courses nowadays.As this course is launched for the first time in India in the SGTB Khalsa College.He put an emphasis on the interrelationship of Media and Sports. Advertising plays a greater role to popularize the sports. Mr. Akhilesh Jha ( ICS officer ministry of petroleum ) underlined the importance of financial audits as well as social audit. Then only the promotion of sports will be more transparent.Dr Smita Mishra(Course Coordinator) shared her thoughts on the need for marketing the various sports in todays world Speaking on the occasion.
. The other dignitaries present there were Sh Sushil kumar Rajput( Former Captain of Indian Kabaddi Team) ,Dr Dr Jaswinder Singh(Principal)S K Lau (Limca Book Of Records)who all being well known faces in the field of sports , Adding more colour to the event was the different sport themed activities like - Junkyard, Sports poetry , Arm Wrestling , Basketball – 3point shot, where students participated from various colleges. The event winded up with a bang, leaving the audience cheering with ramp- walk , promoting the various sports which is to be conducted by CWG 2010.

Wednesday 3 March 2010